Dit-Dash Records Logotype

Background

Logo for Dit-Dash Records. Which is the Artist owned and ran label for the SOS band. The concept was to maintain the same theme as the SOS monicker. To give a little background, SOS is the international Morse code distress signal, that is used in ships and vessels.

 

Concept

Dits and Dashes are the sequences used to make signals. I was called and given the name by Abdul Ra’oof one of the original members of the SOS band.

For the design I wanted to make a logo that had a distinct form and easily recognizable. Staying in line with the communication theme of SOS I used a Type called OCR A by the American Type Founders for the .Dit-Dash. This is a type appeared industrial, mechanical, sharp and clear. Perfect for communication crucial information.

Bebas Neue display font for headline, caption, and titling designed by Ryoichi Tsunekawa. For the Records parts of the logo I wanted something that did not overpower the logo. Bebas Neue is a Sans Serif typface that has a slim and fresh swiss like style. This typeface lended a background noise affect however sharp enough to inform the viewer it importance.

 

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