Case Study: Marta Mobile App Redesign

Background

In my recent travels to different cities, I’ve found the experience of seeing my way on public transit can be frustrating especially as a visitor. There’s a harsh reality that not all cities have accessible public transportation information found on iOS and Android apps. Also, local public transportation apps, I see often have a confusing navigation and are geared towards the experienced rider. This mobile app concept is a solution that includes a primary user interface and experience that should be the base of any public transit app.

Research

I began recording my use cases for commuting by using different applications to find pain points and useful design patterns. Since I live in Atlanta, surveying the Marta app was a good start. The Marta app conducive to experienced riders, but it would be a challenge for new users unfamiliar with routes and station names. In this case, a geolocation functionality would be useful. The current Marta App does not give information based on your area. This further increases the learning curve for new riders or visitors on transit. Users must know the station name to find it in a list on the app.

Solution

One solution is to provide nearby information based on geolocation. Similar to using Uber, a user can open the mobile transit app and view based on their location the nearest transit station and arrivals. It’s also not possible to search within the MARTA App, so I’ve added a universal search that will include free transit and bus lines as well as points of interest. One of the fundamental features necessary in all transportation apps is the ability to configure a trip and have an overview. The current MARTA app does not allow a user to plan a journey natively. I’ve followed the trend used by Google Maps, Apple Maps, and Transit app for trip configuration.

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