Typographic logo for Todd Anthony the artist. His story, style, and approach made me think of a classic American aesthetic. The logo consists of a San Serif font and a minimal American flag symbol. Todd Anthony intends on using the logo for a line of apparel merchandise. This project consisted of creative direction, branding and web development.
The challenges were to find a platform for Todd Anthony to introduce his music to new fans while allowing loyal fans to stay up to date with his new material instantly. For Todd Anthony’s demographic, the website needed to be responsive to mobile use by the smartphone-dominated landscape of listeners. The solution consisted of using a Tumblr template customize to the artist’s specs. I Also provided a layout for implementing updates and information for fans.