Background

The privilege to work with the legendary S•O•S Band has been a remarkable challenge and experience. Since this band is established and has been around longer than I’ve been alive, I did not aim to reinvent the wheel. I wanted to give them as much freedom of expression while keeping to their pop culture roots and tradition of music. This Style and identity guide is what the marketers and I for S•O•S Band have used for their latest releases and marketing efforts.

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